Henan Jinshuo's Outstanding Performance at the ECS 2025

From March 25th to 27th, 2025, the European Coatings Show (ECS 2025), a globally renowned event in the coatings industry, successfully concluded in Nuremberg, Germany. As one of the world's largest and most professional coatings exhibitions, this edition attracted over 1,000 exhibitors and more than 24,000 professional visitors from over 50 countries. Henan Jinshuo Technology Co., Ltd., a leading Chinese HEC manufacturer, placed great emphasis on this event and actively participated in the exhibition.

1. Exhibition Highlights: Global Coatings Elite Gather to Explore a Sustainable Future

Since its inception in 1991, the European Coatings Show (ECS) has been committed to driving technological innovation and sustainable development in the industry. At the exhibition, global industry leaders such as Wacker Chemie and Universe New Materials International showcased their groundbreaking technologies. For instance, Wacker Chemie introduced high-temperature-resistant silicone resins and low-VOC binders, highlighting the growing trend of combining environmental sustainability with high performance. Meanwhile, Chinese exhibitors like Suzhou Hanhai New Materials, which secured international orders with its specialty copolyester products in previous editions, demonstrated the competitiveness of Chinese enterprises in the global supply chain.

As a leading HEC (Hydroxyethyl Cellulose) manufacturer, Jinshuo impressed global clients with its high-quality products. The company also established preliminary cooperation agreements with customers from Europe, Southeast Asia, and other regions.

2.Company Introduction:

Henan Jinshuo Technology Co., Ltd. is an enterprise that integrates the research and development, production, and sales of cellulose ether. Cellulose ether, as a green and renewable chemical product, is currently widely used in construction, daily chemical, pharmaceutical, food and other livelihood fields, with an increasing number of application fields. The products sell well all over the world and have been exported to the United States, Russia, Bolivia, Malaysia, Singapore, Kazakhstan, India and other countries and regions, enjoying a high reputation in the world cellulose ethers industry.

3.Product Introduction:

Hydroxyethyl cellulose is a kind of non-ionic water-soluble polymer, which is made from natural macromolecular material cellulose through a series of chemical processing. It is a yellowish or white, odorless and tasteless powdery solid material.

3.1 Applications

Synthesis of Latex and Preparation of Water-based Coatings

In the components of emulsion coating, HEC can prevent the gelation of pigments, contribute to the dispersion of pigments, the stability of latex, and improve the viscosity of components. It has good compatibility with other materials, such as pigments, auxiliaries, fillers and salts. Paints thickened with HEC are of high rheological properties and pseudo-plasticity under various shearing rates, good workability and leveling performance. It could be applied by way of brushing, roller coating or spraying. Not easy to drip, sag or spatter.

3.1.1 Oil Drilling

In oil drilling industry,high-viscosity HEC is mainly used as viscosifier in well-completing finishing fluid; while low-viscosity HEC is mainly used as water loss controller. HEC used as a thickener will impart good mobility and stability to various slurries necessary for driling.completion, cementing and fracturing operations. In drilling. HEC can increase the sand carryingcapability of the slurry and extend the service life of drll bits in low-solid content completion fluid and cementing fluid, the excellent water loss control performance of HEC can prevent a large amount of water in the slurry from entering into the oill reservoir and enhancing the stabilizingcapability of the wall of the reservoir.

3.1.2 Construction

HEC can be used in building products such as concrete mix, fresh mortar, gypsum plaster or cement, to retain water in the construction process before hardening.In addition to improving water retention of building products,HEC can also extend the correction and open time of plaster or cement.It could reduce crusting,sliding and sagging phenomenon.

3.1.3 Daily Chemical Industry

As a water-soluble rheological additive, HEC is used in daily chemical products such as shampoo, conditioner, shower gel, facial mask, hand sanitizer, toothpaste, shoe polish, etc., to thicken and prevent the sedimentation of insoluble substances. HEC is an effective adhesive, thickener, stabilizer and dispersant in shampoo, hair spray, neutralizer, conditioner and cosmetics; In washing powders, it is a type of antifouling agent; HEC dissolves quickly at high temperatures, which can accelerate the production process and improve production efficiency; The obvious characteristic of detergents containing HEC is to improve the smoothness and mercerization of the fabric.

4. Strategic Plan: Deepening Presence in Europe and Strengthening Global Collaboration
Europe, a bellwether market for global coating technologies, has been a focal point for Henan Jinshuo since 2023, as the company accelerates its international expansion and has established product distributors in multiple regions. At the exhibition, the General Manager stated: "Over the next three years, we will allocate increased investment to green process R&D for HEC (Hydroxyethyl Cellulose), with the goal of expanding its applications into emerging sectors." As the global coatings industry shifts toward eco-friendliness and functionalization, HEC—dubbed the "industrial seasoning" for its versatility—is gaining prominence. Chinese companies’ technological breakthroughs and rapid response capabilities are gradually breaking down the technical barriers long held by European and American enterprises. As noted by an expert from the European Coatings Association during the event: "Chinese suppliers are no longer synonymous with cost advantages alone—they are becoming core participants in the innovation chain."

Henan Jinshuo will capitalize on the momentum of this exhibition to deepen collaboration with international partners, embrace a more open approach to global innovation networks, and inject Chinese expertise into the high-quality development of the coatings industry.